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International Council of Air Shows

New Convention Workshops Growing Quickly

November 21st, 2024

On the morning of Monday, December 9th, add to your air show informational toolbox by attending one of the all-new workshops at the ICAS Convention. Hurry, these workshops are filling up fast!

 

A Digital Strategies Workshop: Connecting with Audiences and Maximizing Ticket Sales

You simply can’t ignore the progress air shows have made – and continue to make -- in the digital marketing sphere. From 8:30 a.m. to 12:30 p.m., attendees will learn how to craft targeted campaigns, leverage digital platforms, and optimize strategies like dynamic pricing and audience segmentation. Real-world case studies, hands-on exercises, and practical tools will help participants avoid common pitfalls and develop successful digital outreach strategies that strengthen customer relationships and boost sales. Learn more at: https://airshows.aero/?Page=ConvEventDetails&ID=2577

 

Navigating Military Air Show Partnerships and Sponsorships

Also on Monday between 9:00 a.m. to 12:00 p.m., ICAS will offer for the first time a half-day session tailored for representatives involved in organizing military air shows and open houses with a focus on creating and managing sponsorships. The workshop covers where to find businesses and organizations likely to engage with military events, what sponsors are looking for, and effective strategies for attracting and managing partnerships. Learn more at: https://airshows.aero/?Page=ConvEventDetails&ID=2575

 

Workshops are not included in the ICAS Convention registration fee, and both of these new workshops offer valuable insights and actionable takeaways to help air show professionals elevate their event planning.